Udaiyan Jatar - Innovation and Iconic Branding
Blue Earth Network

Udaiyan has spent the last eighteen years in high-profile companies Coca-Cola, Procter & Gamble, and Grey Advertising, launching new brands or resurrecting mature ones in Asia, Latin America, Europe and North America.

Most recently, he founded a new global business at Coca-Cola that industry experts project to generate over a billion dollars. Included were the development and launch of highly innovative global coffee & tea brewed beverage brands (backed by dozens of patented claims) in Singapore, Norway and Canada. A feature of these global brands reflects Udaiyan’s personal commitment to social and environmental sustainability and is a landmark move for Coca-Cola. A 100% of these brands are certified by Fair Trade or the Rain Forest Alliance; this business demonstrates a high sense of responsibility to the environment through special recycling programs and exclusive use of re-purposed (or responsibly sourced) wood. One brand, Far Coast creates awareness between diverse cultures through its blends, to help drive global empathy and understanding.

Prior to launching Far Coast, Udaiyan led the expansion of Nestea bottled coffees & teas internationally to Europe, Latin America and Asia as Global leader of the $400 million Coca-Cola/Nestle joint venture in 1999-2001. Previous accomplishments include leading P&G’s launch campaign for Pantene in India and leading international brand launches for Sprite, Powerade, Limca and Kinley water.

He recently left Coca-Cola to start a Strategic Consulting & Incubation firm. Its mission is to develop holistically sustainable businesses that create maximum business, environmental & societal value by combining cutting-edge consumer science with Iconic Entrepreneurship principles. The first incubation project is a Global Bistro Chain which will facilitate entrepreneurship among individuals from socially and economically challenged backgrounds.